Marketing Materials
On this page, you can download fonts, logos and other marketing material templates. Please note that all external-facing materials, except for letterhead-based documents like letters to prospective students, should be submitted to the Office of Communications in order to ensure branding consistency. Should you have any questions or need assistance, please contact Brendan Diamond, Director of Communications, at [email protected].
LOGOS
Click on the logos below to download a range of different file types for use. JPGs and PDFs are great for print pieces. PNGs have a transparent background and can be used for both web and print. JPGs labeled as “web” in the downloaded files, are meant only for digital needs. If used improperly, you may experience color changes with the logo across different platforms. If you have further questions about what files types to use for a specific project please contact the Office of Communications.
PRIMARY COLORS
The color information is listed in RBG, HEX, CMYK, and PMS codes. Depending on your project, the usage of these codes will vary. In general, all digital formatted projects will use RGB and HEX codes, while print projects will use CMYK and PMS codes. Please contact the Office of Communications for question or more information on color code use and formatting files. You may also click the color icons below to download a PDF version of the color codes.
FONTS
Our main text and body copy font is Muli. Our complimentary headline and title font is English Gothic Normal and is used in all caps. Click the fonts below to download and save to your computer.
LETTERHEAD
Letterhead is now available as a .docx document to allow for easy writing and editing. Should you need another format, please contact the Office of Communications.
PHOTOGRAPHY
Photography is one of the most vital elements of the Chicago Theological Seminary brand. It evokes emotion and connects people to the seminary, maximizing their relationship with CTS. Just as important, the photography has a point of view. It says that CTS is unique, that our folks think differently. Of course, we want to present beautiful photography. But we also want that photography to convey the epic quality of the seminary and the progressive, diverse, and welcoming nature of our programs. In our marketing and online production, we will always use landscape more often than portrait. Feel free to experiment and certainly shoot both, but be sure to err on the side of landscape.
DEPARTMENT TEMPLATES
Here you can download some useful marketing templates for your specific department. Flyers have been provided with your department header with both copy and image driven designs. If you have questions or need help with your layouts, please contact the Office of Communications.
EMAIL SIGNATURE
In order to ensure consistency throughout communications, it is strongly recommended that every employee adopt the email signature format below. Please use the Muli font and logo with tag line, if possible; both are available for download above. If you need assistance finding or updating your email signature, please contact the Office of Communications
Here is an example of what your email signature should look like:
Still have questions? Email Brendan Diamond, Director of Communications, at [email protected]!
